Punjabi Chaap Corner - Punjabi Food Corner Marketing Plan

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- Marketing Mix:

Product: In the initial 1-2 months, 4 items would be served, i.e. afghani chaap, tandoori chaap, haryali chaap and dahi chaap. After that main course and other snacks items would also be included in the menu.

Price: Initially, the price of this 4 items would be like this – Rs. 120 / half plate and Rs. 200 / full plate. Drinks would be served on MRP. And the price of main course that would be added on the later stages would be decided accordingly.

Place: Initially Punjab Chaap Corner would be starting its operations in Tarnaka and after that it would be expanded to Habsiguda, Madhapur and Hi-tecs. After 3 years of the successful business, it would be expanded to Bangalore. In the first 10 years, the main market of expansion would be South India.

Promotion: On the opening day, the promotional approach that would be adopted by Mr. Singh would be that he would not charge for any items on the first day. After that, in the initial months, discounts and great varieties of deals would be given. He has decided to give flat 20% discounts to college students.

- Review and Control:

Punjab Chaap Corner would have simple, decision friendly, weekly, monthly, quarterly and annual reports focussiong on revenue and unit sales, expenses, customer feedback and market log.

10. Market Organizations:

Mr. Singh would be appointing 2 managers, 1 would be focusing on marketing and the other would be focusing on operations.

11. Contingency Plan:

In the initial days, Punjab Chaap Corner would not be threats from the competitors. But with customer base expanded and huge amount of profit margins, there is a sign that new entrants would enter the market. To avoid this risk, it should be able to maintain its loyal customers, quality and the pool of regular customers should be enough large.