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Marketing Strategy

Autor:   •  November 21, 2018  •  1,371 Words (6 Pages)  •  591 Views

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Conclusion

In lieu of the above discussion, it might concluded that the PESTLE analysis is more appropriate a tool for the analysis of the business of esteemed cosmetic products manufacturer, Estee Lauder, in the country of Australia. The PESTLE analysis provides a clearer view of the conditions of the market than that which was provide by the SWOT analysis of the company in the Australian market. The SWOT analysis helps in the assessing the strengths, weaknesses, the opportunities and the threats of a given concern in a given environment while the PESTLE analysis helps to precisely define the areas which need to be paid special attention in order to run a business organization smoothly on its way to success.

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References

Ayub, A., Adeel, R., Muhammad, S. A., & Hanan, I. (2013). A conceptual framework on evaluating SWOT analysis as the mediator in strategic marketing planning through marketing intelligence. European Journal of Business and Social Sciences, 2(1), 91-98.

Bismark, M. M., Gogos, A. J., McCombe, D., Clark, R. B., Gruen, R. L., & Studdert, D. M. (2012). Legal disputes over informed consent for cosmetic procedures: a descriptive study of negligence claims and complaints in Australia. Journal of Plastic, Reconstructive & Aesthetic Surgery, 65(11), 1506-1512.

Brooks, G., Heffner, A., & Henderson, D. (2014). A SWOT analysis of competitive knowledge from social media for a small start-up business. The Review of Business Information Systems (Online), 18(1), 23.

Elcompanies.com. (2017). Home. Elcompanies.com. Retrieved 21 November 2017, from https://www.elcompanies.com/

Elcompanies.com. (2017). Our Brands. Elcompanies.com. Retrieved 21 November 2017, from https://www.elcompanies.com/our-brands

Esteelauder.com.au. (2017). Estée Lauder Official Site. Estée Lauder Australia Official Site. Retrieved 21 November 2017, from https://www.esteelauder.com.au/

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Sayyed, M. R. G. (2013). SWOT analysis of Tandooreh National Park (NE Iran) for sustainable ecotourism. Proceedings of the International Academy of Ecology and Environmental Sciences, 3(4), 296.

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