Quoc Thanh Design Company External Analysis

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Quoc Thanh Design brings several opportunities for both local community and society. The company develops and promotes the tradition and cultural values. Its products help to introduce and spread Vietnamese culture to people all around the world. The company also helps a number of workers get a job and reduce the unemployment rate in the area. It also promotes the economics of the local areas. At the same time, the company help raise the awareness of residents about promoting and conserving true values of the country.

b. Threats

Besides the opportunities, there are also several threats and risks which Quoc Thanh Design Co may face. In market, the appearance of many handicraft products made by many companies may impact on the company’s business. It has to compete with other competitors to demonstrate their high, unique value and different quality. There are also many products with the same models made and bought with the lower price despite of their low quality. Therefore, they may attract a number of customers.

IV. Conclusion and Recommendation

Overall, Quoc Thanh Design Company is under pressure of some main issues just mentioned like competitors, consumers’ purchasing lifestyles, budgets and so on. However, some feasible solutions can introduced to reduce these problems. According to the various market every day, Quoc Thanh Design Company should make a stable budget and fund resources to run their business. Based on the weaknesses and strengths, the company should investigate carefully the unique quality of its products to answer the question “What makes their products become different from others in market?”. To answer this question, the company should interact more with their customers to find out the differences to produce many diversified products which meets the customers’ needs. By interviewing them or ask them to give feedback, the company can understand the trends and what the leaders and managers need to change and improve to run their business smoothly. Another way to reduce production cost, the company can attract target customer or introduce their products through their online websites, which is actually convenient and quick for buyer to watch and choose goods just by a mouse click.

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