Mary’s Anti-Theft Handbags

...

The demand of our product will be gradually continuous over time because of the styles, trends, designs and for a low cost that we have for our handbags. We assure to our customers that we will stay in the loop on new trends, styles and the change on our handbags accordingly. Furthermore, we have the latest stylish designs and the new era of handbags, I believe that our target market will continue with us and our company will expand over time.

Value Proposition

Keeping up with the latest fashion trends among Kiwis as compare to Asian women can be very difficult because mostly of them are not fashionable and are price conscious. It is also noted among woman that they seldom show off their valuable things in public areas. Mary’s Anti-Theft handbag is proposing to solve these problems by producing this new era of handbags that they will love at a reasonable price and has a special feature of built in alarm on it.

Objectives and Goals

- To introduce a new era of handbags in New Zealand and other part of the world.

- Offer a high quality, classy and elegant anti-theft handbags.

- To create a shopping environment that caters to the needs of all women.

- To become known as anti-theft handbag company throughout the New Zealand and other country.

- Displays our product to different target market.

- To be part of all the surrounding fashion shows where models are using our anti-theft handbag products in their shows.

- Continue selling anti-theft handbags and doubles the profit for the next coming year.

Location

The main store is located at the heart of the city which is the Queen Street where there are many people walk through every day. Our service is not limited to the people in the city but as well as people in the different areas of New Zealand. As our business will grow we will target to put up branches in different region of New Zealand.

[pic 3]

Product Description

Mary’s Anti-Theft handbags are dual purpose, a stylish and trendy that has a built in detector/alarm in it that has a control in the owner which detects if the handbag is stolen or lost. They come in different sizes from small, medium to large. It also come in various texture and design such as leather and other fabrics. Mary’s Anti-Theft handbags will mostly cater middle to upper class, fashionable ages 20-45 with an income ranging 30,000 NZD to 40, 000 NZD. Our business strategy will allow us to give every woman the kind of handbags that they have never own before and the confidence to show their classy and elegant but affordable handbags to public areas.

Features and Benefits

Mary’s Anti-Theft handbags have different features and benefits that will suits every fashionable woman may it be ordinary or special day. One unique feature of our product is, it has a built in detector/alarm inside that is able to detect whether the handbag is stolen which connects to the owner through a small control. We design our handbags according to the latest fads and trends that every girl would love. We assure that our every single handbag is unique so we never made an identical of it.

Competitive Advantage

Mary’s Anti-Theft handbags are not just an ordinary handbag it has the advantage of having a detector that can detect if the bag is stolen. It is made with high quality materials, but in a very affordable price, that satisfy the customers. The uniqueness of our product will focus on the more classic, elegant and high-end handbags and its special feature. We will make sure that our handbags will have long product lives that will never run out of styles. Also targeting within next five years our product will be known all over the New Zealand as well as other part of the world.

Entry Barrier

Being new in the business world, our business model requires a low capex which is easy for new entrants; we are ready for some entry barriers that we will encounter.

We believe that our company have the marketing capabilities to convince consumers to buy our products. Through marketing such as advertising, magazines appearances and referrals by word of mouth, we believe that our product will grow rapidly that will also prevent new entrants. Our company will also create switching cost for our loyal consumers.

Market and Competitive Analysis

Target Market

Mary’s Anti-Theft handbags target middle to upper class, fashionable women, ages 20-45 living in New Zealand with an income ranging 30,000 NZD to 40, 000 NZD. We are also targeting areas where there are rates of crime. By the growth of our company, we will start to enter the market of different part of New Zealand and other part of the world. The customers are probably fashion-forward who value their appearance and giving them the confidence to show off their elegant handbags in public areas such malls or supermarket. Mary’s anti-theft handbags will be discovered through friends and customers by word of mouth, experiences of the customers, women’s fashion magazines and through advertising. Customers would love our product because of its special feature and the trendy designs that will reflect the personality of every woman.

Characteristics of Target Market

- Areas with rampant stealing crimes of handbags

- Stylish and Trendy

- Aware of new fads

- Fashionable women

- Business women

Competitors

Our target market is made up of fashionable woman who love to show off their classy handbags but hesitant because it might be stolen. Though we may have competitors for our handbags as it can be level to other luxurious brands, we assure that our product is different among other because of its one unique feature which is the anti-theft detector/alarm. We made our anti-theft handbags as a classy and elegant one but of affordable prices. We are competing with traditional high-end handbags like Gucci, Prada and Louis Vuitton but we have the advantage of