Giant Hypermarket

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Forces

Competitive Rivalry within an Industry

Giant is started from a small grocery store, the flagship of the house brand. The relative competitiveness of the Giants is deeply as Malaysia are scattered around some small retailers. Tesco and Jusco was also nominated in Malaysia to do very large hypermarkets in the same competitive process. This makes it a very huge distraction in position, especially if the Giants want to be better and more popular in the market (Mohd Roslin & T.C, 2008).

Threat of New Entrants

The opportunity of creating other entrants in Malaysia is expected to be happened if the entrants are highly successful to penetrate their markets by giving more promotions and incentives. Giant is using very potential strategies especially in promoting its goods; therefore, the power of purchasing in Giant is going up to some extent. Giant also has a good marketing team in charge of the marketing and promotion of the giant brand to the public. Their marketing team’s main marketing tool is purchased through space billboards, advertising in newspapers, as well as leaflets and brochures (Analysis on giant hypermarket Malaysia, 2015).

Threat of Substitutes Products

This is the output should recover all the possible impact of these new giants expected to emphasize alternatives between the more serious elements. With free home delivery, or create an online supermarket, is for these hypermarket, this is very attractive to many customers competitive alternatives. This allows many customers to make their orders online, to save on shipping costs. There are other big hypermarket are on the market can replace the Giant Hypermarket. Like Tesco, Jusco hypermarket also has its own brand products can replace the Giant Hypermarket (Giant, 2016).

Bargaining Power of Suppliers

Giant is offering its products at low prices, therefore, the Giant is described as to be a little bit tough with suppliers in order to have the lowest price hence they can make the target of the low-cost prices. For suppliers, especially SMEs, it provides a huge development program to help them improve production technology and marketing knowledge. Giant has been active since 2005 through a range of government agencies and industry associations Malaysian SMEs to provide technical assistance and marketing support. Such a plan is a five-year collaboration with Persatuan Pengilang INDUSTRI indigenous Services Malaysia (PPIPBM), in order to help its members (Giant, 2016).

Bargaining Power of Customers

Standard bargaining power of customers more humble, because even more great offers cheap items. Such a broad customer may be more satisfied with the price. Because the cheaper goods are located has a high market share, there are relatively few impaired customers hypermarkets Giants and Malaysia bargaining power. Giants and government cooperation, effectively bringing even lower levels, including daily necessities and consumables fresh food a price subsidy activities A large number of activities. As Malaysia’s leading supermarket chain, the sport is the first of its kind in the industry (Giant, 2016).

RECOMMENDATIONS

1. We are now in the era of IT. People are becoming used to using a computer to do everyday tasks such as paying bills, transfers, and shopping. People now prefer the Internet to buy daily necessities. Online shopping just little hand, items will be delivery home (Analysis on giant hypermarket Malaysia, 2015).

2.

CONCLUSION

To gain a competitive advantage status, and to protect themselves from the threat of competition, such as substitutes and new entrants, companies should quantify its forces are affecting them, and then select the appropriate strategy to improve their weaknesses and strengthen their chances. Faced with fierce competition among enterprises should constantly strive to reduce costs, improve product quality, increase productivity and develop innovative products.

REFERENCE

Analysis on giant hypermarket malaysia. (2015). UKESSAYS. Retrieved 16 October 2016, from https://www.ukessays.com/essays/marketing/analysis-on-giant-hypermarket-malaysia-marketing-essay.php

Giant - Our Story & About Us. (2016). Giant.com.my. Retrieved 10 October 2016, from http://www.giant.com.my/about-us.aspx

Giant Hypermarket Green Campaign. (2016). Water Watch Penang. Retrieved 14 October 2016, from http://waterwatchpenang.org/giant-hypermarket-green-campaign/

Giant Malaysia 1 800 Customer Service Phone Number, Toll Free Number, Email Id, Website. (2016). Addresscustomerservicecenternumber.com. Retrieved 15 October 2016, from http://addresscustomerservicecenternumber.com/1800-Customer-Service-Contact-Number-of-Giant-Malaysia/

Lee, J. (2014). Growing with the market - SME | The Star Online. Thestar.com.my. Retrieved 15 October 2016, from http://www.thestar.com.my/business/sme/2014/01/28/growing-with-the-market-retail-group-works-on-plans-to-accelerate-its-brands-this-year/

Mohd Roslin, R. & T.C, M. (2008). Hypermarkets and the Small Retailers in Malaysia: Exploring Retailers’ Competitive Abilities: Journal of Asia-Pacific Business: Vol 9, No 4. Journal Of Asia-Pacific Business. Retrieved from http://www.tandfonline.com/doi/abs/10.1080/10599230802453596?src=recsys&journalCode=wapb20

Najib goes shopping for essential items to check on GST impact. (2016). Giant.com.my. Retrieved 14 October 2016, from http://www.giant.com.my/news/details.aspx?ID=106

Reducing plastic usage - a mountain to climb | Daily Express Newspaper Online. (2010). Dailyexpress.com.my. Retrieved 16 October 2016, from http://www.dailyexpress.com.my/read.cfm?NewsID=310

Sri Priya, S. (2014). Disabled shine at work - Community | The Star Online. Thestar.com.my. Retrieved 13 October 2016, from http://www.thestar.com.my/news/community/2014/07/22/disabled-shine-at-work-impairments-do-not-deter-them-from-excelling-in-their-duties/

Tan, k. (2015). Giant company background. prezi.com. Retrieved 10 October 2016, from https://prezi.com/46luae8-67eg/giant-company-background/