McDonalds International Franchising

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- My Opinion

As a developing professional in the hospitality industry it is productive to focus on the negative things a company is doing, but it equally as important to recognize the change. I was concerned in that past that McDonalds wasn’t doing much to broaden their customer base. I couldn’t have been more wrong. In Canada they have created the “McLobster” which is part of McDonald's attempts to add items that appeal to different local markets internationally, and around the U.S. McDonalds also heard America’s cry for all day breakfast (La Monica, 2016). Despite worries regarding the inability for employees to meet all day demands, the restaurant franchise has pushed back and enforced breakfast all day in the United States (Gruley, 2013). Although this can lead to the possibility of obesity issues weighing heavy on corporate shoulders I think they are doing a great job meeting the customers wants and needs. It can also increase money flow within our communities, regarding the amount of revenue having breakfast all day has had for the corporation (La Monica, 2016). Apparently other franchises have noticed the boost performance. According to McDonald’s fourth quarter they have almost increased revenue by 1%. This growth is the largest increase they have seen in two years. According to Wall Street, they expect that same-store sales in the United States to rise up to 2.1%. Analysts think same-store sales worldwide will be up 3.2% (La Monica,2016). Besides breakfast CEO Steve Easterbrook, who took over as the biggest of Big Macs nearly a year ago, has been making a lot of changes which I predict will continue for years to come. Steve Easterbrook has already started competing with FiveGuys and has met competitors standards by creating new burgers for McDonald’s menu. (La Monica, 2016)

- Conclusion

While dealing with countries with different and sometimes tough labor laws, developing professional can learn more effective management skills, while maintaining respect for the country and the people that live there. With new foods and culinary traditions as well as religious and cultural differences, you learn menu optimization which is a very important strategy. This allowed McDonalds to alter their menu due to demographic and region. Learning new languages improves communication skills, which in turn, improves training. Experiencing the different cultures and having a sense of global stature makes it easier for McDonalds franchise to ease into global expansion.