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Lastly, Bacardi uses some fallacies in their claims about how amazing their alcohol is. The main fallacy Bacardi uses is red herring. They are trying to show how drinking Bacardi can turn any regular night into a “night to remember”. They keep displaying all the fun times you have while drinking Bacardi, and all the people you can meet. I believe it’s a major distraction to the real issue behind drinking Bacardi. You can have a fun time drinking, but there are many negatives that correlate to drinking. “Harmful use of alcohol results in the death of 2.5 million people annually, causes illness and injury to millions more, and increasingly affects younger generations and drinkers in developing countries”(NCADD). This needs to be in clear print on each alcoholic advertisement. Many people do not understand how easy it is to overdose on alcohol, and many more need to be aware of the younger generation and how it consumes alcohol. All the advertisements and commercials are what young teens are looking at, and how they view alcoholic beverages. Media conveys how teens think of alcohol, and needs to show all the details on how to be a safe drinker. The National Institute on Alcohol Abuse and Alcoholism says 4 out of 5 college students drink alcohol, and half of the students who drink, binge drink. If media and ads keep on showing alcoholic beverages and people at parties having the time of their life, the younger generation is going to have more and more people drinking at a younger age. If ads can change this approach, it can prevent more alcoholic deaths and teach kids on how to properly drink alcohol and not binge drink.

References:

Barnett, Nancy P., Clark, Melissa, Wei, Jill. (2010). Attendance at alcohol-free and alcohol- service parties and alcohol consumption among college students. Addictive Behaviors. 35(6), 572-579. (5 May 2009)