Kals Electrical Gadgets

...

between 20 to 32 years in age is expected to total about $640 million this year (2016) and is accelerating at about more the rate of online shopping by adults. By 2017, this age group is expected to spend $1.5 billion annually online because online shopping is still developing in Uganda. By 2018, a clear majority of young consumers will shop online. The top five purchases made by teens [online], based on sales volume, are electric gadgets like phones, computer software, movies and clothes

Market Segmentation

Over the past ten years, there has been a profound change in population dynamics in the Uganda. The non-metropolitan population has been growing at three quarters the same rate as the urban population. The central region, west region And eastern region have the largest growth rate. Today, there are millions of young people who live near a large urban center that doesn’t offers the diversity in electrical products that the youth culture demands but are very expensive. This has created a small market niche for businesses to sell electrical products to young people who live inside and beside the urban areas. This is particularly true in communities with major colleges, universities located in the community.

Currently, only regional and urban centre malls offer access to the latest gadgets that young people want. Unfortunately, the focus of these mall stores is only on the mainstream of the youth market.

Strategy and Implementation Summary

Kals electrical gadget store will advertise in alternative magazines, social platforms, newspapers that are targeted at our customers and the ad rate is affordable.

Kals electrical gadget will also plan some events in select communities to raise its visibility with the target customers. The focus will be initially on the central region during the first year of operation. During the second year of operation. Kals electrical gadget will plan events in the western and the Eastern region. Kals electrical gadget will sponsor skateboard competitions and demonstrations. We will assemble groups of boy and girl skateboarders and sponsor them with t Kals electrical gadget logo. The groups will be scheduled to tour selected communities. Kals electrical gadget will sponsor the events but will also seek local businesses that target the same customer base to share the event’s sponsorship. Kals electrical gadget will book local popular alternative bands to play the event on the promotion days. At these events, Kals electrical gadget will distribute stickers, caps, t-shirts, and promotional material offering a 10% discount on purchases

Competitive Edge

Kals electrical gadget ’ competitive advantage is offering product lines that make a statement but won’t leave you broke. The major brands are expensive and not distinctive enough to satisfy the changing taste of our target customers. Kals electrical gadget s offers products that are just ahead of the curve and so affordable that our customers will return to the website often to check out what’s new.

Another competitive factor is that products for this age group are part of a lifestyle statement. Kals electrical gadget is focused on serving youth in the urban areas and besides these urban centres. We want to represent their style and life choices. We believe that we will create a loyal customer base that will see Kals electrical gadget as part of their lives. To facilitate that connection, our website will have a chat section where our customers can share what is happening in their communities as well as comment on our products and what we should add to our product line in the future.

Sales Strategy

Sales will be flat for the first 45 days of operation. We anticipate that sales will begin at this point and increase as our marketing campaign progresses.

5.2.1 Sales Forecast

The following is the sales forecast for three years. First year monthly sales forecast is shown in the appendix.